Is it possible to model a rechargeable wallet in Google Analytics? -

our offering allows users maintain online wallet, using can make purchases on third-party websites. we're able use google analytic's enhanced e-commerce track purchases using transaction measuring.

i'm wondering appropriate way model rechargeable wallet in ga, in order track events such wallet recharges, , reflect in revenue reports.

you can set user scope custom metric users wallet , custom dimension user's non-pii id. enhanced e-commerce allows setting custom metrics , dimensions in relevant actions actions can debit wallet , credit based on refunds.

you can use metric charging event well. if have atm can use measurement protocol update transactions.

two caveats:

1. client side analytics reporting not 100% reliable. google analytics reflect aggregates , statistics accurately not @ user level.
2. google protects privacy of site users not access data on small segments.